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What’s Working Now? Branding on Instagram Amid Coronavirus – Fashion


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The coronavirus has altered just about everything, and using Instagram for brand name promotion is no exception.
We have entered a period that is on the cusp of requiring the common use of BC and AC. As in, posting pretty images of runway looks or repurposing of an ad campaign showcasing groups of frolicking younger aesthetes is a little something a brand name could do BC. Relying on the brand name, posts like this would normally get a few thousand likes, probably concerning ten,000 and 15,000 if follower count is in the millions. Designer Michael Kors posting a video clip of himself folding laundry and chatting to his cat is…
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