Flite, India’s major footwear model, has refreshed by itself with a modern day, new visual identity. Most well-known among the the center class, this model transformation demonstrates the aspirational and youthful imagery of its shoppers. Flite logotype has been refined to mirror the model confidence that would mirror the bold frame of mind of Indian youth.
On enquiry into the landscape of price variety of footwear, person exploration uncovered that preference of equipment like footwear has evolved from simply staying functional to a catalyst of their dreams and aspirations. Centered on this insight, the physical exercise was focused on producing a modern day, aspirational and youthful imagery. Visual identity was established all-around the concept of “flight of dreams”. The concept resonates properly with the target group, which has significant aspirations, is bold and thinks in the plan of “now is the time for me to soar high”.
Continuing with the