Gap and Kanye West team up to create line of Yeezy apparel, Retail News, ET Retail

By : Melissa Fares

NEW YORK : Gap Inc has entered into a “multi-calendar year partnership” with rapper and trend designer Kanye West to generate a Yeezy line of apparel, each parties stated on Friday.

Aimed at younger consumers, the Yeezy-Gap line, which will supply objects such as hoodies, fundamentals, T-shirts and joggers, is anticipated to appear in Gap shops and on in 2021, the two parties stated. West will maintain sole ownership of the Yeezy manufacturer.

Financial aspects were not disclosed, but Gap stated Yeezy would acquire royalties and prospective equity based on gross sales success. Yeezy stated the manufacturer is valued at $2.nine billion.

German sportswear organization Adidas also associates with West, selling Yeezy footwear built by West.

As a teenager, West, 43, labored at a Gap retail store in the Chicago place. “We are fired up to welcome Kanye again to the Gap spouse and children,”

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