Roo’s Beach launches own-brand clothing

The R Goods assortment functions everyday principles these as T-shirts and sweatshirts for the complete spouse and children, alongside components such as hand-crocheted raffia bags.

The assortment is designed from sustainably sourced resources such as organic and natural cotton and recycled polyester. The clothes are assembled in Portugal underneath Fairtrade benchmarks, and are PETA accredited.

Founder of the Porth-based mostly independent Roo Cross explained: “It’s a undertaking I’ve always preferred to try and there’s now a huge buzz encompassing it from both staff and buyers. We’re commencing off with a tiny but perfectly formed range the shape, colour and in shape of the clothes is important for us, as is the fact that they are all ethically made and the high-quality is fantastic. All styles will be at an accessible rate place and are designed to really complement and sit completely alongside our other manufacturers right here in store and online – these as American Vintage and Levi’s.”

Rates variety from £24 for a raffia bag to £58 for a sweatshirt. The assortment will be out there in retailer and by means of the independent’s ecommerce site.

Roo’s Beach was launched in 2013 and has been focusing on increasing its ecommerce operations in the course of the coronavirus crisis.