Lipstick could be deemed economic downturn-evidence, but we’re studying that hair coloration is an important products that just may possibly be quarantine-proof—and we’re even a lot more dependent on our glam squads than we considered.
So it is no surprise that product sales skyrocketed for Minneapolis-based mostly dpHUE, the hair products corporation founded by Donna Pohlad and Justin Anderson, the movie star colorist known for painting the locks of stars Jennifer Aniston, Margot Robbie, and Gwyneth Paltrow.
Pohlad founded the corporation in 2011 with a mission to rethink dwelling hair coloration. She was ill of emotion like she continuously required to protect up her grays. “I considered, There has to be other women out there sharing the similar disappointment,” she suggests. Due to the fact then, the corporation has shifted its target from just dwelling hair coloration to products built to maintain coloration.
Make no error, dpHUE isn’t about