NYC tailor’s $300 bespoke masks are flying off the shelves

Clothes applied to make the male. These days, it is a mask.

Brooklyn-primarily based tailor Yosel Tiefenbrun is accustomed to whipping up $eight,000 bespoke men’s suits that can have to have some eighty several hours of function to trend. But these days, the Crown Heights-primarily based stitching superstar is switching gears: cranking out bespoke masks that offer for up to $three hundred apiece.

“We have to keep safe and sound, but if you’re going to put on [a mask], you might as well put on it in fashion,” Tiefenbrun, 30, tells The Article. “You want to look good in it.”

Tiefenbrun, a bespectacled Orthodox Jew with a haute hipster edge, is signing up for the ranks of upscale designers cashing in on the new require for protective equipment as their most glitzy endeavors choose a back seat owing to the coronavirus.

Whilst a bulk of Tiefenbrun’s orders are for the $fifty variations of the confront covering, Tiefenbrun also provides up a deluxe $three hundred possibility, hand-stitched and personalized-designed working with unique designs that have to have a Skype session to layout.

Tiefenbrun, a New York indigenous who was lifted in London, became a rabbi in Singapore — but a second calling arrived soon after he analyzed at the Savile Row Academy. He went on to come to be a celebrated tailor back in New York Town, and was the topic of a gushing GQ profile this past September. A few and a half decades soon after launching his namesake business, he went from remaining at the prime of his sport with a staff of 6 staffers at his East Williamsburg atelier to coming to a halt when the pandemic struck.

“We were being possessing our peak as we were being going into this time,” he suggests. “We went two months very substantially without match revenue . . . We mentioned, ‘OK, we can hold out, and keep it shut.’ ”

As the lockdown stretched on, he and his personnel pivoted to perform — created stylish.

“Now we have entire extended days, starting early, ending late. I sense like I’m starting a new business. It is a different ballgame.”

The father of two who lives in Crown Heights is specially grateful for the new prospect, possessing survived a scenario of COVID-19 in March that still left him “out of fee for a week.”

“Once I bought my antibody examination, that is when I resolved to attempt to keep my business alive,” he suggests, referring to the assessments which could reveal a man or woman has fought the virus, but are not but a verified immunity passport.

Now, his company’s motto, “Cloth for every situation,” hardly ever rang so real. In the past 10 or so days because using orders for masks, he’s been buried in requests.

“They were being raining in — messages still left, suitable and heart on social media,” suggests Tiefenbrun. Past week, 1 get arrived in for 30 masks — half male, half female, all seersucker.

A further priceless function of his new specialty? It is a great suit for the bearded and bespectacled. The masks are precisely designed so they ease pressure on the beard. They also contour on the nose to reduce fogging up eyeglasses.

And whilst his shirts can go for up to about $600, the fairly affordable masks are lastly supplying his admirers the opportunity to possess an available piece of garments from his East Williamsburg atelier.

“Yosel’s function is so artistic, but it is too extravagant for me,” suggests Moshe Frank, an entrepreneur in Crown Heights, who’s loving his eco-friendly hand-stitched mask. “This is the to start with affordable piece I could possess.”

Even even though he hasn’t saved up for a Tiefenbrun match but, Bentzy Plotkin, a 32-calendar year-aged movie producer from Crown Heights loves his $fifty eco-friendly and blue seersucker mask, which doesn’t fog up his eyeglasses. “I want to make positive he stays in business so when I do well I can obtain a match,” he suggests.

His clients say they also really do not mind the significant selling price tag on the mask because they are not exactly going out on the town these days.

“People applied to say shoes are the most vital detail,” Frank suggests. “Now a mask is what you commit your money on.”