Levi’s, H&M report sharp fall in India Q3 sales as pandemic continues to hurt business, Retail News, ET Retail

MUMBAI: Covid-associated lockdowns and stringent limits right after reopening amid mounting number of bacterial infections have taken a toll on two of the most effective global apparel merchants in India – Levi’s Strauss & Co and Hennes & Mauritz.

Each Levi’s and H&M described a sharp drop in their India revenues for the 3rd quarter, dragging their all round performance in Asia.

H&M posted a 58% drop in its India revenues at Rs 183 crore for the duration of the quarter finished August towards Rs 433 crore a calendar year back when Levi’s stated its business in India declined by $51 million, or Rs 380 crore, in the quarter finished September as several states remained in governing administration mandated lockdown.

“Asia as a area declined forty one%, mainly driven by the truth that India, just one of our largest markets in the area, was properly shut in the whole quarter,” Harmit Singh, main money officer at Levi’s, told buyers on Wednesday. “Excluding India, the remainder of Asia was down 24%,” he stated.

Though malls commenced working in numerous sections of the region since June, top markets such as Delhi and Mumbai allowed reopening of malls only a month later. With stores currently being shut for most of the quarter and shoppers apprehensive to phase out, ecommerce product sales picked up for the duration of the quarter. Providers also undertook several initiatives to make up for shed product sales offline.