Canada Goose steps up footwear focus with new hire

Meek has been appointed to lead the growth of the brand’s worldwide footwear tactic.

He joins from Sperry the place he has been worldwide senior vice-president of merchandise because January 2016. Prior to this he was director of sportswear merchandising at Nike for a yr, and spent additional than seven many years at Pentland Models in senior manufacturer roles for Lacoste.

Meek will report to govt vice-president of merchandise Woody Blackford, who joined in November 2019 to direct the company’s merchandise tactic and class expansions.

“Now, with all of the pillars in place and our tactic crystalised, we’ve never been closer to bringing our lengthy-phrase eyesight for footwear to lifestyle,” said Dani Reiss, president and CEO at Canada Goose. “Bringing Adam on board is a essential aspect of building Canada Goose footwear a actuality, which we are fully commited to executing in the ideal way, at the ideal time. Adam’s entrepreneurial spirit, enthusiasm for footwear, and deep expertise in merchandise growth and worldwide merchandise management make him completely suited for this dynamic new function.”