In a assertion, Burberry reported that 24 of its sixty four Chinese retailers now continue being closed as a consequence of the outbreak, influencing income in both mainland China and Hong Kong.
The brand reported it was using “mitigating actions” but warned that the effects of these would be constrained because of the proximity of its economic calendar year conclusion, which falls in March.
Burberry CEO Marco Gobbetti commented: “While we are not able to now forecast how extended this predicament will very last, we continue being confident in our method. In the meantime, we are using mitigating steps and each individual precaution to support be certain the safety and properly-becoming of our staff. We are incredibly grateful for the extraordinary effort and hard work of our teams and our fast feelings are with the people today right impacted by this worldwide wellness unexpected emergency.”
China is a extensive and growing market place for Burberry, and the business experienced supposed to force its existence in the market place throughout 2020. Past month, it announced it was established to present its autumn 20 catwalk collection in Shanghai, aspect of a wider sequence of initiatives concentrating on Chinese shoppers.