Wraith is an affiliate of Attire Makes, which presently owned the pan-European license for Bench.
Gordon Brothers’ acquired Bench in July 2018 right after the business went into administration in the April of that calendar year. It experienced much more than eighty Bench branded stores and two,000 wholesale stockists in the previous calendar year.
Bench at first introduced in 1989 in Manchester. For spring 20, Bench relaunched in Europe, returning to its streetwear roots with Apparel Brands as a single of its vital licensees.
The rebrand brought Bench again to its roots, with a aim on technical and useful features in the assortment. The assortment comprised much more than 300 items across men’s, women’s and children’s womenswear. Wholesale rates vary from £10 for a T-shirt to £32 for a jacket.
Gordon Brothers mentioned in a assertion: “As the business made, it grew to become evident that Attire Makes was the normal operator of the brand name and ideally positioned to carry on its expansion.”
Peter Wood, operator of Attire Makes mentioned: “We are unbelievably thrilled to be having around the reins of the Bench brand name exterior of the Americas. With a vivid portfolio of fantastic partners in the course of Europe and exceptional awareness and consumer affinity, we feel the opportunity for the brand name is sky substantial.”